Tasked with launching Xbox’s new game, ReCore, at the E3 gaming convention, we had to find what we loved most about this game. It wasn’t the graphics, it wasn’t the fact that it came from the minds behind Mega Man and Metroid Prime, it was the characters themselves. So relatable, so human, so iconic. So rather than waiting for pop culture to declare the icon status of our characters, we started at icon status and launch them as an ensemble of badasses.